5 posts that bring customers through the door

You do not need to post every day. You need to post the right things.

The five

• The behind-the-scenes post. Show how your product is made or your service is done.
• The customer story. One real customer, one real result.
• The how-to. Teach one small thing people can use today.
• The offer. Clear, time-bound and easy to act on.
• The face post. Your face, your voice, your reason for doing this.

Rotate through these and you will never stare at a blank screen again.